Champions Magazine



What Does it Really Take to Build and Maintain a Successful Business?
By Lisa Jimenez



Does it take talent? A Business Degree? The Perfect Business Plan? Or, Relentless Hard Work?

I’ve been thinking a lot about this subject lately – especially since I spend so much of my workday coaching highly successful entrepreneurs. I get a front row seat into what makes people successful and what holds them back. It has been enlightening!

You know what I’ve noticed? I’ve discovered a great similarity between building a successful business and being in love. Yes, you read that right. I said, being in love. So, in this article I’m going to take you on a journey of LOVE. I want to explore the many parallels there are in building a business and being in love.

We’re going to take a close look at what causes one to be in love, what love really is – and what it’s not – and how to grow and maintain it. I believe at the end of this article, after taking this journey of love, you’ll have a blueprint for building and maintaining the business and the life of your dreams.

Let’s begin with a fundamental truth:

The one core ingredient needed to build and maintain a successful business is that you are IN LOVE with your business and the dream you have for it.

How do you know its love?

I recognize five steps to being in love. The first step is CHEMISTRY!

You can’t explain chemistry. You can’t manifest it. You can’t force it. It just is. You’re drawn to that person. Chemistry is like a Supernatural force that magnetizes you and pulls you in.

Chemistry is the initial ingredient to being in love and it is the first step in building your business. Answer the following questions to identify the chemistry in your business…

1. Are you drawn to your career by an unexplainable, powerful, magnetic force?

2. Did your career just kind of “find you”?

3. Does your business fulfill you in ways nothing else can?

4. Do you believe you are fulfilling your purpose through your career?

5. Do you find fulfillment in this career that extends beyond the monetary?

If you answered these questions in the affirmative, you’re on the right track. Chemistry will attract you to your soul mate and your soul career. Chemistry is the first step to being in love. Chemistry can be the most powerful force on the planet! It is the magnetic power that draws you to a certain person, a particular career, and specific dreams.

Don’t be afraid of that chemistry. However, you need to know the difference between love and lust. Lust is a craving or a need. It’s a “one night stand.” Lust never goes beyond the chemistry. It dies out. But love moves to the next step.

While both love and lust begin with chemistry, you’ll know it is love when three things are present. There are three evidences of love. These three evidences of love are steps 2, 3, and 4 in the “being in love” cycle. Step #1 is Chemistry. The next step is consistent preoccupation.

Step #2: Consistent Preoccupation

Remember when you first fell in love? Think back to when you first met your spouse or your life partner. Remember how you found yourself thinking of that person all the time! You’d wake up in the morning and think of them. You’d go to school or work and think of them. You’d find yourself thinking about their safety even before you’d think about your own. Your thoughts went something like this:

“I wonder what she’s doing today. I wonder how she got to work this morning. I wonder if her car started okay. I’m ‘gonna call her and see how she is.”

These thoughts of preoccupation might surely have been the first “self-less” thoughts of your life! You couldn’t help yourself. Your mind just thought about that person constantly.

This is the second stage of being in love and building a successful business. You don’t even have to try to think about the business. You just do – all the time! You’re in love with the concept. You’re consumed with the idea. It’s a consistent preoccupation! It creates PASSION!

Now, you may be saying to yourself, “Lisa, it sounds like you’re telling me to be out of balance.”

Yes, I am – for a season. I believe you need to be out of balance at times to find balance. This stage of complete and incredible PASSION is temporary but vital to the process of falling in love.

It takes this kind of intense and consistent preoccupation to build the bridge for the next step in the cycle of being in love.

Click here to review this article


Lisa Jimenez has helped thousands of distributors dramatically increase their recruiting efforts. Her best-selling book, “Conquer Fear!” will awaken your spirit as you discover how to eliminate hidden fear and turn it into the driving force behind your success. Lisa’s audio album, “Radical Recruiting!” is a must-have for every Networker who’s serious about building their organization.

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