Have
you ever gone 2 or 3 days without checking your emails?
I rarely do. This weekend was a rare one when I never
turned on the computer. Monday morning was an email nightmare!
I get a LOT of email. I'm sure you do. Even with all the
email filters and spam guards on my Eudora, I still had
over 700 junk emails to sort through. What a waste of
time!
I love email marketing. Making money on the Internet is
a lot of fun. But unfortunately, it's also gotten much
harder than 5 years ago. I remember days of typing up
a short email in the morning, sending it to a small list
of 6 or 7 thousand subscribers, and having $10,000 in
sales by lunch. People would read every single email in
those days!
Today I have subscriber lists in the hundreds of thousands.
They have ALL asked for the information. But I track how
many people open the emails. It's a constant battle against
big ISP's like AOL, MSN and Earthlink. They delete tons
of my marketing materials without my subscribers ever
seeing it. And yet the junk emails that promise to make
certain body parts grow always seem to get through....
Because of the junk email problem, ISP filter problem,
and people's time starved world we are seeing a new shift
in online marketing. Everyone is zigging. My advice is
if you are sending a lot of email, learn how to target
better and be a better "zigger". BUT you should
also ZAG.
How can you zag? I watch my snail mail post office box
like a hawk. I used to get an entire shoebox full of mail
every 2 days. The post office guys would always laugh
at how much mail I would get. But over the last year,
my mail flow has dropped off the chart. No one is sending
me postcards, multiple offer envelopes, or free cassettes
anymore. Why would they? It's a lot cheaper to blast out
a million emails and hope.
But zagging is strategic. How can you get into the mind
of a key prospect? How can you get noticed?
Last year, I paid $7000 to be a in a very exclusive Mastermind
Alliance with some of the top marketers in the world.
Believe me, you'd recognize their names if I was allowed
to tell you. One of these guys grosses over $50 million
a year! No, I'm not joking. I love being the poorest guy
in a room! I always learn so much from hanging out with
Big Dogs....
These guys talk a lot about being noticed. One of them
swears by postcards. He is one of the most brilliant marketers
I know. He thinks of marketing as combat. If you are one
of his hot prospects, he considers it a personal challenge
to get inside your head. He turned me onto a resource
called Amazing Mail. (http://www.amazingmail.com/)
This little company allows you to create online databases
and service them with gorgeous full color high-quality
postcards. The applications in your business are limitless.
If you travel a lot like I do, you can take your digital
camera to London, take a nice shot of Big Ben, upload
it and send out 1 or 1000 color postcards in about 5 minutes.
I use it to welcome all my new personally sponsored partners
to my team. They get a postcard from me about 10 days
after joining. I find it reduces the dropout rate, raises
the WOW! factor, and points them at all the training and
support in my system.
For you big thinkers, let me leave you with this. What
would happen if you kept a file of the Top 100 biggest
prospects in your industry? These are the Big Dogs that
if they joined you, would make a six-figure impact on
your paycheck. What if you sent each of them a gorgeous
postcard every single month? Check in with them on holidays,
travel, special notices, good news etc. You might spend
$1000 for the whole year. But what if 1 or 2 of the Big
Dogs joined your business?
This is the question of the week. How can you get noticed?
I appreciate you. Go for it!
David Ledoux
Founder ILOVEMLM.com
Click
here to review this article
David
Ledoux is the author of the bestselling books
The Road to Gold and The Ultimate MLM Blueprint. He has
produced several audio training programs including How
to Make A Whole Lot More Than 100,000 A Year on The Internet,
The Shifting Paradigm, A Dream Come True, and Million
Dollar Secrets. He has authored, recorded and produced
more than a dozen training audiocassettes in the Phone
Power Series.
He has been featured
on video and radio, and has traveled extensively speaking
to tens of thousands of entrepreneurs on the merits of
The Free Enterprise System. He publishes the Internet
newsletter, Universalprofit Marketing Power to several
thousand subscribers around the world.
He is the founder of Universalprofit at www.Universalprofit.com,
a Sales & Marketing Education Center visited over
2 million times annually. His digital network marketing
course, The Ultimate MLM Blueprint is the # 1 selling
course of its kind in the world at www.ilovemlm.com.
|
