In last month’s
column, I gave you seven steps to building a successful retail business.
This month I want to share the most successful telephone scripts we
have used in our Retail Profit Tiger Program. The last class produced
$47, 8173.00 in new retail sales using these scripts.
When
you’re calling…
A
close family member or friend:
Hi
John, it’s Steve calling. Do you have a quick second to talk?
Listen, the reason I’m calling is I’m in the process
of developing the product side of my (fill in your company name)
business, and I need your help. I know you don’t want to be
a distributor, but would you consider becoming a customer?
( Stop talking and let them respond)
If they say YES,
say, “ I appreciate that John, can we meet tomorrow so I
can show you what we have?
If
they say NO, say, “ I understand. I won’t bother you
about this again”
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Dogged
persistence is NOT the strategy to use with your friends and family…unless
you want to be eating your thanksgiving dinner by yourself next year!
Simply ask them for their help. If they agree, be happy. If they say
no, you have a tremendous opportunity to show them how a professional
Networker operates.
Let them off the hook now, and chances are they will come back later,
once they realize that you’re not going to bug them.
When you’re
calling a friend, acquaintance, or associate:
Hi
Bob, It’s Steve from the Rotary club. Do you have a quick
second to talk?
Great. The purpose of my call Bob is to ask you a small favor. Do
you know anyone who is health conscious, works out, and takes vitamin
supplements? The reason I ask is I’ve started a business and
I’m asking my friends for a few referrals. Does anyone come
to mind? Just so you know, Bob, what I do is help people increase
their energy and reduce their level of stress. Do you anyone who
could us my service? |
When you’re
calling on vendors such as your dry cleaner, maid, car dealer, insurance
agent, realtor, barber, printer, lawn service, pest control, accountant,
attorney, etc.:
| Hi,
Carol, this is Steve Siebold calling. Do you have a quick second?
Great! How is the pest control business treating you? The reason
I’m calling is I would like to book a time with you to talk
about how I might help YOU for a change! I’m a wellness expert
and I’m taking on a few additional clients. I’d like
to sit down with you for a few minutes next week, if you have time?
How is Thursday night? |
When you’re
calling your neighbors:
| Hi,
Sue? It’s Steve from down the street. Do you have a quick
second? Great. I just called to ask you a quick question. Do you
or anyone you know take vitamins or supplements? The reason I ask
is I’m in the business and I’d love to have a chance
to show you what I have. Would it un-neighborly if I asked you for
a few minutes to show you what I offer? |
Notice that all
of the scripts are friendly, conversational, and low pressure. You’re
asking for you’re prospects permission every step of the way,
and you’re willing to abort the effort if he/she becomes uncomfortable
in the process.
Remember, if you
ask enough people in your warm market to buy, you’ll have more
than enough customers to make a few bucks and set the example for your
group. And the best part is you don’t have to alienate your friends
and family using this light, soft approach.
Save the hardball
for the cold market. When you attend your next family reunion, block
party, or PTA meeting…you’ll be glad you did.
Click
here to review this article 
Steve
Siebold can he reached at steve@govesiebold.com
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